Post by account_disabled on Feb 27, 2024 22:37:49 GMT -6
The Angelini pharmaceutical group launches a new business linked to the production and sale of high quality wines. To support the communication and promotion of your products it is necessary to envisage a digital strategy that will take place over time. The specific task of digital communication is to monitor and develop the most advanced communication and interaction channels, combining a theme of freshness and modernity with the more specific and traditional suggestions linked to wine production and tasting of quality wines. Tenement Angelini is the Angelini brand which, as of 2011, brings together five particularly prominent wine producers.
Since each producer carried out his own communication, it was necessary to harmonize the language and corporate communication, keeping in mind the group's corporate guidelines, but, at the same time, knowing how to deviate from them Nepal Phone Number appropriately, given the specific topic to be treated. Secondly, it is necessary to carry out digital marketing actions in order to promote the new corporate identity. Third, you want to test the possibilities of specific digital tools, such as social media, to see if you can have competitive advantages in communication. The initiative must be designed and developed in Italian and English. Activity: After careful benchmarking of the overall digital presence of the main Italian and foreign competitors websites, blogs, Facebook pages, etc.
The defined activities primarily involve the design and creation of a new website , accompanied by a blog , subsequently promoted through special advertising initiatives on large Italian portals. In subsequent moments, the Facebook page and a YouTube channel will be developed. A careful census, selection and adaptation of the contents to be published is carried out. Through the refinement of subsequent prototypes and the improvement of appropriate in-depth documentation, the Information Architect establishes the detailed Information Architecture directives: content structure, interactions, naming, navigation, general layout. At the same time, also introducing multimedia and animation elements.
Since each producer carried out his own communication, it was necessary to harmonize the language and corporate communication, keeping in mind the group's corporate guidelines, but, at the same time, knowing how to deviate from them Nepal Phone Number appropriately, given the specific topic to be treated. Secondly, it is necessary to carry out digital marketing actions in order to promote the new corporate identity. Third, you want to test the possibilities of specific digital tools, such as social media, to see if you can have competitive advantages in communication. The initiative must be designed and developed in Italian and English. Activity: After careful benchmarking of the overall digital presence of the main Italian and foreign competitors websites, blogs, Facebook pages, etc.
The defined activities primarily involve the design and creation of a new website , accompanied by a blog , subsequently promoted through special advertising initiatives on large Italian portals. In subsequent moments, the Facebook page and a YouTube channel will be developed. A careful census, selection and adaptation of the contents to be published is carried out. Through the refinement of subsequent prototypes and the improvement of appropriate in-depth documentation, the Information Architect establishes the detailed Information Architecture directives: content structure, interactions, naming, navigation, general layout. At the same time, also introducing multimedia and animation elements.