Post by habibkhan31 on May 2, 2024 0:21:09 GMT -6
Here's how to communicate with customers and choose between SMS or WhatsApp For personal communications today there is truly an embarrassment of choice between the various instant messaging apps, even if WhatsApp is certainly the most used and, therefore, the one preferred by users of all ages. Things, however, change when we talk about companies that intend (or rather must) communicate with their customers and potential customers. The choice of instrument, in fact, is not so obvious. It's easy, then, especially if you are at the beginning of your entrepreneurial journey, to ask yourself: is SMS or WhatsApp better ? Here's everything you need to know to make the right choice. What WhatsApp Business is and how it works WhatsApp business is an app designed for owners of small, medium or large businesses that allows you to interact directly with leads and customers, useful for example for answering their questions, therefore improving customer service , but also giving visibility to products and services.
Differently from WhatsApp for private use, the business Estonia Phone Number List account , in fact, allows you to: create a catalog to present the products/services. create automatic messages. Have real-time conversations. This tool often replaces classic phone calls and allows you to establish a direct relationship, speeding up some phases of the work. SMS marketing: everything you need to know Who doesn't know about SMS? This tool now boasts 30 years of "seniority" but, after having become very popular in the 2000s, in interpersonal communications it has been supplanted by instant messaging apps which require, also in terms of costs, only the Internet connection. SMS for companies, however, have evolved into a real direct marketing tool , thanks to which it is possible to reach all those who own a mobile phone (not necessarily a latest generation smartphone), send clear text messages, creative and traceable. So is SMS or WhatsApp better? 5 reasons to focus on SMS While WhatsApp offers a number of benefits for businesses, SMS remains the tool of choice for several reasons
WhatsApp Strict Opt-In : Users must clearly express their consent to receive messages via WhatsApp , following a strict process and specifying what type of communications they want to receive. In fact, it is not possible to "recycle" consent to receive SMS and, without this, companies can only send assistance messages. Costs: sending messages with WhatsApp business is more expensive. Additionally, access to the WhatsApp Business API is still very limited. Limitations on sending mass messages. WhatsApp regulations state that there must be a natural person behind every interaction. This poses enormous limitations regarding the optimization of customer service costs or the sending of multiple messages which, in fact, WhatsApp tries to prevent. Greater coverage: as mentioned, it is not necessary for the user to have a latest generation mobile phone, a very simple telephone line is enough. Consider that only 2.53 billion people own a smartphone, so 2 billion are outside the realm of Internet-based marketing strategies.
Differently from WhatsApp for private use, the business Estonia Phone Number List account , in fact, allows you to: create a catalog to present the products/services. create automatic messages. Have real-time conversations. This tool often replaces classic phone calls and allows you to establish a direct relationship, speeding up some phases of the work. SMS marketing: everything you need to know Who doesn't know about SMS? This tool now boasts 30 years of "seniority" but, after having become very popular in the 2000s, in interpersonal communications it has been supplanted by instant messaging apps which require, also in terms of costs, only the Internet connection. SMS for companies, however, have evolved into a real direct marketing tool , thanks to which it is possible to reach all those who own a mobile phone (not necessarily a latest generation smartphone), send clear text messages, creative and traceable. So is SMS or WhatsApp better? 5 reasons to focus on SMS While WhatsApp offers a number of benefits for businesses, SMS remains the tool of choice for several reasons
WhatsApp Strict Opt-In : Users must clearly express their consent to receive messages via WhatsApp , following a strict process and specifying what type of communications they want to receive. In fact, it is not possible to "recycle" consent to receive SMS and, without this, companies can only send assistance messages. Costs: sending messages with WhatsApp business is more expensive. Additionally, access to the WhatsApp Business API is still very limited. Limitations on sending mass messages. WhatsApp regulations state that there must be a natural person behind every interaction. This poses enormous limitations regarding the optimization of customer service costs or the sending of multiple messages which, in fact, WhatsApp tries to prevent. Greater coverage: as mentioned, it is not necessary for the user to have a latest generation mobile phone, a very simple telephone line is enough. Consider that only 2.53 billion people own a smartphone, so 2 billion are outside the realm of Internet-based marketing strategies.