Post by account_disabled on Dec 9, 2023 21:58:47 GMT -6
I've never liked roundabouts. Near Rome they have ruined ancient consular roads, interrupting the flow of traffic with roundabouts. The cars are forced to make a useless turn to return in the previous direction. They waste time. They waste fuel. And they pollute more. Why do I talk about highway code in a topic like copywriting? Because many copywriters – I use this term to also indicate bloggers, freelance web writers and the like – have introduced useless roundabouts into their writing. The flow of their thoughts, of the concepts expressed in words, are interrupted by paragraphs and paragraphs of written rubbish, a continuous turning and turning around a topic to finally get back on track, to the speech left half-finished.
Copywriting is a journey into our knowledge Phone Number Data When we leave for a destination we need to know where to go. We planned our trip, considering how much gas we needed, how much luggage and food to bring, etc. The beginning of the journey is already known. The beauty lies in the journey itself and in the final destination, which will give us an extra experience. In the same way, when we write we must immediately communicate to the reader where we are going and where he will arrive with us. We designed our text, considering a schedule that allows us to understand which topics to address. The introduction of our writing is already revealed to the reader.
The beauty lies in the reading itself and in the final learning, which will lead to gaining additional knowledge. Roundabouts in copywriting disorientate the reader When we drive through a roundabout, we must be careful not to lose orientation and get back on the right path. If we are not careful, we are forced to do a 360° turn before finding the exact direction again. When we write, we need to keep our speech linear, directed towards the heart of the topic. If we start to digress, to move away from the direction, the reader risks getting lost, he loses concentration. And he wastes time. He wastes minutes of connection. And it pollutes more, too, because it consumes more electricity.
Copywriting is a journey into our knowledge Phone Number Data When we leave for a destination we need to know where to go. We planned our trip, considering how much gas we needed, how much luggage and food to bring, etc. The beginning of the journey is already known. The beauty lies in the journey itself and in the final destination, which will give us an extra experience. In the same way, when we write we must immediately communicate to the reader where we are going and where he will arrive with us. We designed our text, considering a schedule that allows us to understand which topics to address. The introduction of our writing is already revealed to the reader.
The beauty lies in the reading itself and in the final learning, which will lead to gaining additional knowledge. Roundabouts in copywriting disorientate the reader When we drive through a roundabout, we must be careful not to lose orientation and get back on the right path. If we are not careful, we are forced to do a 360° turn before finding the exact direction again. When we write, we need to keep our speech linear, directed towards the heart of the topic. If we start to digress, to move away from the direction, the reader risks getting lost, he loses concentration. And he wastes time. He wastes minutes of connection. And it pollutes more, too, because it consumes more electricity.